5 people are being held hostage in a convenience store for 36 days. One of the demands of the hostage takers is that all TV-stations should broadcast the entire situation live. Cliff and Wendy are the only survivors, and when the are released, they are heroes. Especially Cliff is a national hero, and his apathetic ideology "so fucking what" turns into a national movement. Cliff himself is not that happy about all the fuzz.